If you have a passion for hair, or rather wigs, then you might want to consider starting your own business and selling wigs. Owning a wig boutique allows you to specialize in a niche market of consumers who wear wigs for fashion, or because of hair loss.
One of the easiest ways to start selling wigs is to open a business online since the start-up costs tend to be much lower than a traditional brick and mortar business. To compete with larger beauty supply stores and internet retailers, distinguish your company by offering high-quality customer service. Extra services such as wig customization and maintenance can attract customers with specialized needs.
The rest of this article will show you ways you can sell wigs online directly to your customers.
Plan your business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. The startup expenses for a wig business are relatively minimal. If you’re looking for a way to tap into this growing industry and source your wigs, you can buy from WowEbony. However, we suggest seeing for yourself and reading reviews about them to hear what past customers are saying about their WowEbony experience.
Who Is the Target Market?
A wig business’ ideal customer is someone who cares about their appearance, wants a different hairstyle and has discretionary income. Such a person not only is interested in wigs, but has money to either purchase one or more higher-quality products.
The demographic and psychographic composition of those who patronize wig stores is not restricted to females alone but also all those that are into costume making for films or shows. In essence, the demographic composition cum target market for wig store business is all encompassing; it is not restricted to any profession, age group, gender, race, tribe or group of people.
Find Out the Competition
Research business to customer wig brands to find out the names of parent companies that produce or sell them. Contact wig and hair goods suppliers to get information about their ordering process and about minimum order sizes. Request samples, to examine wigs for quality. Attend a hair trade show to learn about the latest wig products and to meet with manufacturer’s representatives.
It is important to also state that the competition in the wigs industry is not restricted to competitions amongst wig stores but also you will be competing against beauty and hair salons who are also into the retailing of wigs and other related hairpiece products.
Decide Whether to Buy a Franchise or Start from Scratch
There is no hard and fast rule when it comes to choosing how you intend to start a business. Basically, you should be guided by your overall business vision and mission statement.
If you are looking towards starting a wig store business, you can either start from scratch or buy the franchise of an existing wig store brand.
Besides, starting a wig store business from scratch is less stressful when compared to other small – scale businesses which usually requires detailed groundwork. With a wig store, you should just secure a shop that is close to where your target market dwells and then leverage on every marketing tool within your disposal especially the internet when it comes to marketing your wigs and other related hair extension products.
Market Your Wig Brand
Place an ad for your wig boutique in the local yellow pages. Advertise your grand opening boutique in local newspapers. Send beauty editors at local publications a press release about your wig specialties and ask them to write a feature article about your business. Open social media accounts to communicate with target customers who buy wigs. Track ad effectiveness by asking customers where they heard about your boutique. Market repeatedly in your most successful advertising venues.